Front of House Interiors
STRATEGY // CREATIVE DIRECTION // BRAND IDENTITY DESIGN // MARKETING MATERIALS // WEBSITE
Front of House Interiors is a full-service interior design and home wellness company that creates harmonious spaces for mindful people who care about their surroundings, spiritual and physical health and impact on the world.
BRAND OBSTACLE
Morgan had a slew of interior clients under her belt, but she was ready to focus her business on attracting clients interested in natural, organic, and harmonious interiors rooted in feng shui.
BRAND RESULT
With the help of stellar web designer, Alyson Agemy, we did a complete overhaul of Front of House’s brand strategy, brand identity, marketing materials, and website to create a brand that feels grounded and aligned with this new direction in her business.
BRAND PURPOSE
Slow down and reconnect with the natural environment.
Bring quality, longevity, + sustainability back into focus
Nurture mindfulness + wellness in communities
BRAND VALUES
Harmony
Quality
Longevity
Holistic
Mindfulness
Community
CLIENT LOVE
“I honestly love everything.
Just looking at this and listening to your recording brought so much feeling of inspiration!!”
MORGAN SLAUSON, FOUNDER
INSPIRATION FOR CREATIVE DIRECTION
Art Noveau floral motifs
Antique furniture
Textures from architecture and nature
French romance
BRAND PERSONA
Understated
Artistic
Down-to-Earth
Unique
Adventurous
Mysterious