Why a new logo is not enough.

When you’re thinking about elevating the look of your business, your mind might go to a shiny, new logo, right? You’re thinking “my business needs updating, so I’ll get a new logo, and then my business will be good to go.”

A new logo is enough, right?

Wrong.

You need to lead your business with your audience in mind. Your audience doesn’t care about your logo. They probably won’t even remember it at first.

I know -- am I CRAZY? Am I trying to sabotage my own business? Logo design is what I do for a living. 

Well, yes, my friends. Logo design is part of what I do. But if you come to me for a new logo, I’m going to recommend that you get…

B-R-A-N-D-I-N-G.

And here’s why.

What your audience will remember is the overall experience they have when interacting with your business. They’ll remember how you made them feel. And that's what keeps them coming back for more, not your pretty logo.

So how do you create that feeling for your customer?

By creating a brand.

A brand, by definition, “is the promise you make to your customers. More specifically, your brand is the set of emotions and perceptions that you intentionally cultivate around your business, which you constantly communicate to your customers through a series of visual and verbal cues.”

The other thing branding does is help you get clear in your business. You have been hard at work getting your business off the ground, and now it’s time to get clarity on your customer and your overall branding.

Having a full branding package takes the guesswork out of day-to-day design decisions or how to show up to your customers. I don’t know about you, but when I feel clear, I take pointed action towards my goals. There’s no overwhelm or roadblocks or excuses. You actually may even feel...inspired!

When we go through the branding process together, you get the tools you need to create a clear and consistent vision across print and digital platforms.

Here’s how it works:

Strategy Session

We do a brand strategy session where we talk through business goals. You fill out an in-depth questionnaire so we can get clarity on your company's target market, personality, and style. This is what I call the “Brand Soul.” It's the foundation of your business and dictates how you show up to your customers.

Brand Mood Board

I then create a delicious moodboard based off of market research. This is the visual inspiration that shows the overall look and feel of your brand and dictates the logo design, colors, and brand design elements.

Full Logo Suite

You then get a full logo suite of 3 logos - a primary or main logo, a secondary or alternate logo, and a submark or brand icon. Having different layouts allows you to have a go-to logo for every situation you come across in your business, whether you need a logo for a business card or a billboard.

Defined Color Palette

You get a color palette with all the color numbers you could ever need to use for your website, to send to your printer, etc. No more ‘what color blue did I use again?’

Font Combinations

Along with everything else, we’ll come up with font pairings for your brand, so that your headings and body copy stay consistent across all platforms. Again, no more confusion as to what font to pick for your website or marketing materials!

Branded Design Pieces

You’ll receive 3 custom designed pieces for your business. Let’s put that branding to work! You can choose from designs such as a business card, postcard/info card, 3 branded social templates, a PDF design (welcome sheet, price list, sales sheet, etc), email newsletter template, promotional swag (tshirt, tote bag, etc), letterhead, or packaging design. On our strategy call, we’ll discuss what is best for your business for right now, and for your future goals.

Style Guide

Lastly, you get a full brand style guide to refer to for every future design decision. It’s a guide that not only gives you design guidelines so you never have to pick another random color ever again, but also a guide to refer to when selling to your customer, a way to stay authentic to your brand in how you show up.

And you walk away feeling like a boss.

Interested in learning more? Let’s hop on a clarity call and talk biz!