Barnaby Jack Vintage
STRATEGY // CREATIVE DIRECTION // BRAND IDENTITY DESIGN // PACKAGING MATERIALS
Barnaby Jack is a vintage showroom and online shop that offers one-of-a-kind vintage pieces and brands from around the world.
BRAND OBSTACLEFounder Sara Ruhe’s brand visuals were not aligning with the high-end, worldly vintage clothing she so expertly curated.
BRAND RESULTThrough a strategy workshop to establish the foundations of the brand, we were able to develop a creative direction and brand identity that embodies the confident, unique, and adventurous spirit of Barnaby Jack.
Photo from Barnaby Jack Vintage
BRAND MISSION Barnaby Jack offers one-of-a -kind-clothing that celebrates the beauty of imperfections and sustainable living.
BRAND VALUESSustainability
Approachability
Quality
Wonder
Individuality
CLIENT LOVE
“It is a really important and useful investment for your store, especially if you are looking to set yourself apart from your competition.”
“My brand direction lacked clarity, and therefore I was having trouble with an overall cohesive brand aesthetic.
The process was my favorite part - especially the initial questionnaire. This is when things clicked for me and from there we were able to collaborate with ideas that finally brought what I was visualizing into reality.
l now have a cohesive logo and aesthetic throughout all platforms. Herland has also provided me the tools and guidance to evolve my brand.”
SARA RUHE, FOUNDER OF BARNABY JACKINSPIRATION FOR CREATIVE DIRECTIONFrench minimalist fashion
Tropical Baja Peninsula
Sonoran Desert
Colorful energy of outdoor flea markets
Image from Barnaby Jack
BRAND PERSONAUnderstated
Artistic
Down-to-Earth
Unique
Adventurous
Mysterious
